Strategy · Data · Growth

Digital Marketing Rooted in Legacy.
Built for Results.

We combine the strategic rigour of FMS with cutting-edge digital tools to grow your brand.

120+
Campaigns Shipped
4.7x
Median ROAS
18
Industries Served
96%
Client Retention
Capabilities

What We Do

Six disciplines, one operating system for growth. Every engagement starts with a diagnosis, not a deck.

SEO & Content Marketing

Technical audits, topical authority maps and editorial systems that compound. We build search equity you own, not traffic you rent.

Technical SEOContent OpsDigital PR

Social Media Management

Platform-native creative, always-on community management and a publishing calendar governed by performance data, not gut feel.

InstagramLinkedInCommunity

Performance Ads (PPC)

Full-funnel paid media across Google, Meta and programmatic. Tight incrementality testing so every rupee is accountable to pipeline.

Google AdsMetaIncrementality

Email Automation

Lifecycle journeys, behavioural triggers and win-back flows. We turn your list from a broadcast channel into a revenue engine.

LifecycleCRMRetention

Analytics & CRO

Clean measurement, server-side tracking and a disciplined experiment roadmap. Statistically honest tests — no vanity wins.

GA4A/B TestingAttribution

Brand Strategy

Positioning, category narrative and messaging architecture built on primary research — the casework rigour of a strategy classroom.

PositioningResearchNarrative
Who We Are

Inspired by FMS. Driven by Data.

FMS Digital was born out of the same passion for excellence that defines the Faculty of Management Studies. Our team of MBA graduates and digital strategists brings academic depth to every campaign, delivering measurable growth without the fluff.

We work the way a good case discussion works: define the problem precisely, gather the evidence, argue the trade-offs, then commit. No jargon, no vanity dashboards — just a clear line from spend to outcome.

Diagnosis first
Every engagement opens with a two-week audit before a single rupee of media is committed.
One senior owner
A strategist stays on your account end to end — no handover to a junior pod.
Evidence over opinion
Recommendations arrive with the data behind them and the confidence interval attached.
Transparent economics
Flat retainers, open media reporting, and margin you can see line by line.
Proudly rooted in the legacy of FMS Delhi
Case Studies

Work That Speaks

Selected engagements across commerce, SaaS and education. Numbers are measured against a pre-registered baseline.

SEO

Kaveri Handloom

Rebuilt a 4,000-page D2C catalogue's information architecture and recovered organic visibility after a core update.

+214%
Organic Sessions
9 mo
Engagement
View Case Study
Social

Northline Coffee

Built a creator-led social engine for a challenger café chain, taking community from dormant to a daily conversation.

3.1x
Engagement Rate
62k
Net New Follows
View Case Study
Performance

Arcadia LearnTech

Restructured paid acquisition around qualified-trial value instead of raw leads, then rebuilt the landing funnel around it.

-38%
Cost per Trial
4.7x
Blended ROAS
View Case Study
Clients

Brands We Work With

We keep our roster small on purpose. Every client gets a senior strategist and a standing seat on our calendar.

Nirman Labs
EdTech · K-12

“Getting Schools Ready for AI Future”

Nirman Labs brings AI, robotics and coding into K-12 school curricula — curriculum design, teacher training, lab setup and competition pathways, all aligned to India's National Education Policy 2020.

What We Run
SEOContentLead GenerationBrand Strategy
Visit nirmanlabs.com
Herbilé
D2C · Health & Wellness

“Give your body a little love”

Herbilé formulates herbal supplements and vitamins across sleep, stress, pain relief, energy, beauty and immunity — a D2C wellness range built on natural ingredients.

What We Run
Performance AdsSocialEmail & RetentionCRO
Visit herbile.com

Want your brand here? Start with a free audit — no retainer, no obligation.

Our People

The Minds Behind the Metrics

Strategists, analysts and makers who would rather defend a number than decorate one. Reach any of us directly — we answer our own inboxes.

Bharat

Founder & CEO

Sets the strategy on every account and stays in the room for it. Believes a campaign should be able to defend itself with a number.

bharat.h27@fms.edu

Sushant Arbad

Head of Performance Marketing

Owns paid media across Google and Meta. Structures every account around incrementality, not last-click flattery.

sushant.a27@fms.edu

Vijay (Bob)

Creative Director

Turns positioning into work people actually stop for. Runs brand, content and the first three seconds of everything we ship.

vijay.p27@fms.edu

Yogeshsagar

Head of SEO & Analytics

Runs technical SEO, measurement and experimentation. The person who tells you when a lift isn't real.

yogeshsagar.s27@fms.edu
Client Voices

What Our Clients Say

Get In Touch

Let's Build Something Great

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